Welcome to Realistic Management Consultancy (RMC) a market research agency. If you have landed here, it means you are on a quest for quality, value for money, service, and timely delivery. Well, we are glad you dropped anchor here. RMC was incorporated in 2001, since then we have been serving a niche and discerning clientele across the Globe.
Our collective experience of over 50 years has taught us many things. How to grow meaningful relationships with our clients. How to build a reputation for reliability by maintaining the highest standards of quality.
RMC Founder and CEO Mr. Deepak Israni has over 35years of practical fieldwork experience in the MENA region and has successfully managed and executed over 5000 projects
And no, we are not fishing for compliments. But yes, we would like to think of ourselves as a rare species. It is just how we do things. It is our way of life.
Deepak Israni, BSc (Hons), LLB
Passionate about market research, In the research world, he has worked with large MNCs across the MENA region from 1981 until 2001. This experience has given him a good insight into market research operations in the MENA region and the understanding of local culture.
In the year 2001, he ventured out to form his own company Realistic Management Consultancy (RMC), which is now one of the most successful research agencies in the MENAT region. RMC is most sought after by the clients and is growing rapidly. He has got a vision of looking forward, he believes in innovation & is quick in adapting to the the latest technology in the research industry.
Over 23 years of experience in Marketing Intelligence & Research Insights. Headed the Marketing Intelligence team in Etisalat for 10 years. Additionally, worked for a leading market research agency in UAE – Qualitative – for 13 years.
Worked for a leading telecom operator in UAE and have developed different competitive techniques to monitor the telecom market locally and regionally in terms of products, services, and consumer market pulse.
In the research world, I worked with large MNCs across the ME&A like UAE, KSA, Oman, Bahrain, Yemen, Jordan, Lebanon, Egypt, Libya, and Algeria.
Have handled both strategic and tactical research projects across diverse industry sectors covering Telecom, Tobacco, Banking, hospitality, FMCG, Education and Lubricants.
Being bilingual, I conducted over 3000 groups / IDIs, IHVs and online research among different nationalities / classes which helped better understand consumer mind sets.
The most I enjoy is observing consumers’ behaviors as well as monitoring behavior on social media that helps translating it into actionable insights.
The cultural and economic dynamics of our region are ever evolving, but then, so are we. Our decades of market research industry expertise and in-depth market knowledge helps us to provide customized solutions to meet the specific needs of our clients.
Keeping in mind the needs and demands of our clients, we have moved up the value chain in providing solutions and key products, resulting in more efficiency. Ultimately, it is all about ensuring quality, accessibility, delivery with the help of modern technology. We are available - every single time.
We are equally mindful of cultural sensitivities, we know the region and Middle East culture for more than 40+ years, so we are better placed more than anyone else in the region.
If something is to be done, it should be done right. Variables may change – geography, respondents, products, or services – but your fieldwork is the foundation that leads to your insights. Bad data can only lead to bad decisions, but good data can lead to great decisions. We strictly follow ESOMAR Field Quality Standards.
Communication touches everything that we do as a company. Our objective is to be a key delivery partner for our clients, not just a supplier. Our project managers are single points-of-contact that act as conduits from our client to our infrastructure, and vice versa. Again, it is all about ensuring quality, accessibility, delivery with the help of modern technology. We were one of the first to move our Qualitative & Quantitative Projects online.
Ultimately, our business is based on delivering value to our clients. We take pride in our responsiveness, dedication and delivery of excellent service that lead to superior value. We are honest and open in our dealings and seek to build collaborative relationships based on trust and confidence. We listen to anticipate our customers’ needs so we can be proactive with solutions. We value transparency at all stage for our client’s projects.
To be the most preferred innovative research agency in the region for premium, affordable, quality data deliverable on time, supported by the highest standards of service.
We are members of Market Research professional bodies like ESOMAR, INSIGHTS ASSOCIATION & MRS. We follow the highest quality standards.
RMC adheres strictly to the Market Research codes of conducts laid down by European Society for Opinion and Market Research (ESOMAR).
Some of our field standards (but not limited to are):