The agriculture industry is the sector of the economy that produces livestock, poultry, fish and crops. This is a vital industry that is important to the food security of every nation and region. It is also a significant sector of the economy that includes many small businesses.
Price, volume, values, weather impacts, supply, and demand—the market and all the economic factors surrounding it can be complex to track and understand. From the smallest farmer to the largest grocery store chain, agriculture is impacted by the trends and prices within the marketplace. Having the right information at the right time is key to achieving success. RMC can help you in your fieldwork with farmers, grocery stores, fertilizer dealers etc.
Automobile industry have a lengthy production cycles and multiple product lines, keeping up with consumer expectations in a fiercely competitive automotive market can be difficult. What is more, technology-driven trends like electric vehicles, self-driving cars, and rideshare services continue to disrupt the industry. To remain competitive, a deep understanding of both consumers and the market is a must.
We have in the past conducted car clinics for our clients, beside other regular research projects. Some of the Automobile Clients for whom we have conducted studies in the past include Toyota, BMW, GM etc.
When it comes to Consumer Durables, perhaps nothing better reflects brand loyalty better than consumer behavior towards household and durable goods. But that does not mean consumer behavior remains stagnant and so neither should your marketing research. Market is very challenging & competitive, to stay ahead of competition you need to understand the market.
The Consumer Durable industry consists of durable goods and appliances for domestic use such as televisions, refrigerators, air conditioners and washing machines. Instruments such as kitchen appliances (microwave ovens, grinders etc.) and mobile phones are also included in this category.
We have capability to conduct B2B & B2C Projects in consumer durable industry. Some of the clients in Consumer Durables for whom we have conducted studies in the past include Samsung, Sony, Nokia, HP etc.
E-Commerce business in the last decade has grown many folds. It has become a necessity for all the Brands, FMCG, Hospitality Business etc. to offer their products and services online or else lose their business to the competition.
We have helped many of our clients on E-Commerce Studies both with Quantitative & Qualitative studies. Some of the clients for whom we have conducted studies in the past on e-commerce business include like of Harrods etc.
The education and training sector is constantly changing to meet the needs of policy makers, learners, industry, and society. This has resulted in a highly competitive global industry which needs to be in tune with market forces to be successful. Market research delivers valuable insights and direction to those who operate in education markets to meet current and future challenges. We have in the past conducted studies for our clients on Education to understand the market & the need for educational institutes.
Financial services industry continues to face unprecedented disruption. New regulations, new products, the changing needs of consumers, and hungry competitors keep even the largest players on their toes.
We have expertise in handling Banking & Financial Projects, which includes Banks, diversified Financial Companies, Insurance Companies, we have capability to conduct B2B & B2C Financial Projects. Some of the clients for whom we have conducted studies in the past on Banking & Financial include Western Union, Mastercard, HSBC, RSA etc.
The food and beverage industry remains highly competitive and with competition comes challenges – like many more new products vying for consumers’ every-demanding taste buds.
With several trends constantly moving through this industry, such as the booming demand for new and exotic flavors and the preference for healthier foods, it is very important for you to have a better understanding of what is currently in demand to sustain the growth of your company. We in the past have worked for clients like Coca Cola, McDonalds etc.
FMCG research not only gains insight about the consumer e.g. shopping and eating habits, taste and scent testing, demographics and target audience but also analyses the market size, growth drivers, segments, suppliers, distribution, and the competitive dynamics. Especially when launching a new product, it is imperative to know the market being entered, consider changing trends and consumer behavior, whether there is already a market leader and the market saturation within the category.
FMCG are products that for examples include non-durable household goods such as packaged foods, beverages, toiletries, and other consumables. We regularly conduct both qualitative & Quantitative research for our FMCG clients, some of our FMCG clients for whom we have worked in past include Unilever, General Mills, Saffola, Colgate, Nivea, Spinneys etc.
Jewelry industry is subdivided into a branch that produces gold articles with precious and semiprecious stones and a branch that produces articles made of silver and nonprecious metals with insets of various stones and glass. Some of the clients for whom we have worked on this sector in the past include World Gold Council, De Beers, DTC, Tanishq, Damas etc.
Government bodies often obtain a great deal of value out of market research as they seek to ensure that the services, they provide meet the needs of their citizens, residents, and tourists.
UAE government is in the forefront of improving their public services, all the government department have gone digital. They have also opened up Tasheel centers, Happiness centers etc. where all the residents can conduct almost all government related transactions in a matter of few minutes. Some of the government clients that we have worked in the past include Emirates Post, Dubai Economic, Federal Government etc.
Healthcare industry has seen a massive influx of innovative products and services covering biotechnology, medical devices, diagnostics, pharmaceuticals, and other drugs. To better understand emerging trends and focus your investment where it can do the most good, it is crucial to understand what physicians, healthcare professionals, patients, and competitors are thinking.
If you have any Healthcare Market Research Project, RMC will be able to assist you in all kinds of Healthcare Projects. Health care includes Hospitals, Specialist Doctors, Primary/Family Doctors, Nurses, Patients, Pharmacies & Diagnostic Centers, Healthcare Equipment & Services, Pharmaceuticals, Biotechnology, Lifesciences. Some of the Healthcare Clients for whom we have conducted studies in the past include Sanofi, Cleveland etc.
Tech services and software account for nearly half of spending in the U.S. technology market, significantly higher than the rate in many other global regions. ... While emerging technologies currently account for only 17% of the overall global revenue, they are expected to drive nearly half of the growth in new revenue.
In today’s digitally driven world, technology companies must take a personal approach to understanding the attitudes and buying behaviors of consumers and business decision makers if they hope to compete. Some of the technology companies for whom we have done research studies in the past include IBM, Cisco etc.
An industry is a sector that produces goods or related services within an economy.
Many developed countries and many developing/semi-developed countries (China, India etc.) depend significantly on manufacturing industry. RMC can help in your industrial research projects; in the past we have worked on a research project for clients like Castrol for their industrial oil.
WARNING : Liquor &Tobacco are harmful to health
Consumption of alcohol and use of tobacco are lifestyle measures that may cause direct or indirect health risks.
Smoking has been shown to have significant adverse health effects, both for the individual smoker and for other people exposed to second-hand or "environmental" tobacco smoke.
The harmful use of alcohol is a global problem that negatively affects both individual and social development. Alcohol consumption causes harm far beyond the physical and psychological health of the drinker. It also causes harm to the well-being and health of others. Alcohol is associated with violence, child neglect and abuse, and absenteeism in the workplace.
The tobacco industry has invested large amounts of money, in attempting to develop less toxic cigarettes, this industry is innovating its products to find a balance between the governments and consumers.
Some of the tobacco & liquor clients for whom we have worked in the past on their market research projects include ITC, BAT, Heineken, Diageo, Dubai Duty free etc.
New media that is Digital media has appeared on the scene and traditional media such as Print, and Television have suffered because of these changes. Print & Television had such a large share of the communications market in the past, it is inevitable that they are the losers at present.
Traditional media such as Print & Television tend to be the most expensive parts of the communication mix. Digital media is generally less expensive, even though it is more experimental and uncertain. Print publication titles have embraced the internet to enhance their overall media footprint. The battleground between different types of media has intensified. In the past we have worked on media projects for CNN, Khaleej Times etc.
While there is money in traditional fuels, there is massive interest in the green energy systems that could potentially replace them. Some of the clients for whom we have worked in the past on market research projects in Fuel & Lubricant industry include Shell, BP, Castrol etc.
To make Public Transport an attractive and everyday choice for residents, cities must design the service well, and overcome physical and cultural barriers. High quality public transport services are reliable, frequent, fast, comfortable, accessible, convenient, affordable, safe and serve routes for which there is demand.
UAE has the world’s best transportation services. Dubai was the first to introduce metro system in the region. UAE also have very clean, organized & affordable bus, taxi, tram & water transport services. In the past we have conducted field work for RTA.
The world of retail is evolving quickly, from experimentation with new brick-and-mortar store formats to the rising impact of e-commerce. Consumer preferences and expectations are also changing, including where they shop and what they buy.
To win, retailers and their supplier partners need faster access to integrated insights which are supported by technology that enables faster decision-making and better collaboration.
Some of our retail clients for whom we have worked include Marks & Spencer, Robinsons, Guess, ACE, Toys R Us, Al Futtaim Watches & Jewelry, IKEA etc.
Sport industry is a market in which people, activities, business, and organizations are involved in producing, facilitating, promoting, or organizing any activity, experience, or business enterprise focused on sports. Organizers are always looking to enhance the customer satisfaction level of their spectators & players.
We are very regularly working with this industry on customer satisfaction projects, some of the sports that we cover regularly are tennis, golf tournaments etc.
How can you extract more value from your product and service portfolio? Which product features are well received and at which price points? Which product bundles should you offer and to whom? Which products should you develop to attract new customers or generate additional revenues? And what communication strategy allows you to realize the full potential of your products and services? To get an answer to these questions you need to understand consumers, business, and your competitors.
In the Telecom Industry we have worked on Research Projects in the past for Etisalat, Nokia Network etc.
Consumer spent towards travel and entertainment often fall under the umbrella of discretionary income. As a result, it is more important than ever to understand what resonates with consumers.
Companies that provide various types of travel services, includes airlines, airports, travel agencies, tour operators, cruise lines, and Internet vacation reservations and services.
Tourism is travel for pleasure or business; also, the theory and practice of touring, the business of attracting, accommodating, and entertaining tourists, and the business of operating tours.
Some of the clients for whom we have worked in the past on travel & tourism industry include British Airways, Emirates Airline, Dubai Duty Free, Singapore Tourism, Ireland Tourism etc.